● FAQ
Questions, answered
The things founders ask before booking a call, answered plainly.
How quickly will I have my identity?
About 15 days, in three stages: Week 1 strategy and direction, Week 2 brand system design, Week 3 delivery and handoff. The timeline holds when questionnaire answers and feedback at the checkpoints come back on time.
Do you guarantee my brand will stand out?
No one can honestly guarantee how a market reacts. What the process commits to is the work underneath it: your position is fixed against the exact 5 competitors your buyers compare you with, and every design choice has to defend that contrast before it is approved.
Will the logo actually be original?
That is the point of the order of work. The logo is designed last, on top of your core problem and your competitor contrast, and checked against your competitor set so it does not already exist in your market.
What makes MarkApart different from other designers?
Most designers start drawing on day one and sell you a logo file. MarkApart sells one thing, logo + identity, and starts with the problem: questionnaire, research, positioning, contrast, moodboards, then the logo. One designer does all of it, and the work is featured in Logo System (2024).
How much involvement is required from me?
Honest questionnaire answers in Week 1, and timely feedback at three checkpoints: positioning, design direction, and the final system. Most founders spend a few focused hours across the 15 days.
What is included?
One package: core problem questionnaire, buyer and competitor research, positioning against your 5 competitors, moodboards, the full logo suite, identity system, colour and type, brand guidelines, organised file handoff and a walkthrough. You approve every direction. The full breakdown is above.
Booking open
Let us talk
Book a free 30-minute call. Bring your core problem, or the suspicion that your brand looks like everyone else. That is enough to start.
